Applied Activity Theory

Conceptual Framework – North Carolina State University

Applying the framework of activity theory, I designed this map to express the progression and cycle of a millennial’s self-checkout journey. The map includes the visualization of a shift in a millennial’s experiences, perceptions, motives, emotions, and reasoning. This reveals how the experience influences his/her situation on the learning curve as well as the design and/or use of the object thus creating new cycles of subsequent activity.

Shopping Experience Map

Experience Map – North Carolina State University

Considering the research from the previous concept map regarding food shopping experiences, I designed an experience map retracing the food shopping experience of a specific person. The map presents the first-time shopping experience of a French shopper at Trader Joe’s. This includes contexts of both an existing experience and a speculative experience in which a variable has been changed to positively impact the shopper’s experience.

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